Hero to zero with Ferrari's 488 Pista

Hero to zero with the Ferrari 488 Pista

ONE of the most annoying things about Ferrari must be the way it launches a car in Australia then tells everyone it’s sold out. I was dropping off a car at the Ferrari showroom in Richmond the other day and upstairs, there were a bunch of blokes watching a live feed from Ferrari HQ in Maranello, Italy, showcasing the new Ferrari 488 Pista. 

This car wasn’t meant to be revealed to the world until the Geneva Motor Show, due to open a couple of weeks later on March 8. But the 36 or so gents who were enjoying the hospitality of Melbourne's Zagame Automotive Group that morning had parted with cash to order this car sight-unseen. So they were getting a preview of the $600,000-$700,000 (yet to be confirmed) piece of V8 automotive fabulousness that might soon end up in their garage. 

Unfortunately, not all of them will realise their dream. Because, as usual with Ferrari, Australia is only allocated so many cars. And, as usual, there won’t be enough to go around. 

So, what are we to make of this trend? Get in early, I suppose, which Ferrari might just be about to make easier for more of us with plans to expand its Australian presence with new dealerships in Melbourne, Sydney and on the Gold Coast.

Meanwhile, Pista boys, keep your fingers crossed that you’re at the top of the list for that 488. The specs suggest it’s another good one.